With 0 commission for entry and over 90 million monthly active users, Tokopedia is competing in Southeast Asia!

Tokopedia has over 90 million monthly active users !

As we all know, from 2020 to now, the epidemic has brought great opportunities and challenges to the e-commerce market. The shift in shopping trends from offline to online cannot be underestimated in its impact on the Southeast Asian e-commerce market.

It is understood that during the epidemic, the number of sellers in Indonesia's e-commerce industry has increased significantly.

Among them, the e-commerce platform Tokopedia is the most representative of the surge in sellers . Since the beginning of the outbreak, the number of merchants joining Tokopedia has increased significantly .

Data shows that throughout 2020, Tokopedia added approximately 2.5 million new sellers and had more than 90 million monthly active users.

It is worth noting that in the past decade, Tokopedia has had 7 million sellers joining the platform. To some extent, the epidemic has brought more than 2.5 million sellers to Tokopedia .

The number of sellers entering the platform shows how great Tokopedia 's influence is in the local area. In recent years, Tokopedia has completed as many as 10 rounds of financing.

So for Chinese sellers, there is one more opportunity when choosing Southeast Asian e-commerce platforms.

It is understood that sellers can join Tokopedia for free , without any other commissions. They only need to register an account to open and organize a store. However, Tokopedia only allows sellers to sell up to 50 products in the store .

Learn about these four product categories to win the hearts of Indonesian consumers

On Tokopedia , female consumers account for about 61%. Sellers can also seize the business opportunities of the "she economy" and understand the needs of local female consumers.

The following four categories of products are also very popular on Tokopedia , sellers can also learn more about them↓

Fashion products

Compared to the early days of the outbreak , transactions in the fashion category on Tokopedia almost doubled in the second half of 2020. This shows how much Southeast Asian consumers love these products.

Consumer Electronics

Mobile phones, their accessories, and wearable electronic products have been selling well in the Indonesian market, and local consumers, both men and women, have a high demand for such products.

Maternal and Child Products

Data shows that baby clothing and baby products account for 49% and 23.3% of maternal and child product purchases, respectively . Affected by the epidemic, Southeast Asia is also facing the arrival of a baby boom, and maternal and child products also have great room for development in the Indonesian market.

Beauty and skin care products

Nowadays, more and more Southeast Asian consumers prefer halal-certified beauty products. Among them, Indonesia has become a major market for halal cosmetics, and local consumers' demand for beauty and skin care products is also growing year by year.

From 2020 to now, the epidemic has hit many industries. However, during this crisis, many e-commerce platforms have seized the opportunity to accelerate their development.

As a comprehensive e-commerce platform of considerable scale in Indonesia and even Southeast Asia, Tokopedia also provides opportunities for many sellers.

E-commerce platform

Southeast Asia