Take it off the shelves! Amazon search terms ranked first, this hit is going to be a failure

Discovering potential hot-selling products is the ultimate product selection goal of sellers, but it is like panning for gold in the sand. The hot-selling product that sellers have worked hard to dig out may turn out to be a hot potato.

Recently, there has been an outbreak of infringements of hot-selling products, including popular decompression toys, hot-selling fascia guns and plant lamps. The defendant sellers have accumulated inventory and their accounts have been restricted, while the sellers who have escaped the disaster said "Fortunately, I didn't get involved."

Stress relief toys topped the search list, and the infringing seller was sued

Recently, stress-relieving toys have become very popular. Industry data shows that in the ranking of search terms on Amazon this week, the ranking of " fidget toys " has risen significantly compared with last week and has jumped to the top of the list.

Google Trends also confirms the popularity of such products. In early January, the search popularity of " fidget toys " on Google reached a peak and has remained high to date. In addition, the popularity of related queries such as "fidget toys plus" and "homemade fidget toys" has also soared.

At present, some buyers do not have much budget left for decompression toys, and they will search for "cheap decompression toys" and "decompression toys under 5 or 10 dollars".

Among the hot-selling toys of this type, Push Pop Bubble has dominated the list of new products on Meiya Toys, and some products have also made it to the list of soaring and best-selling products in major categories, becoming a hit. However, this product is highly similar to Last Mouse Lost in terms of appearance and gameplay. Foxmind, the company that owns Last Mouse Lost, has submitted a trademark application for the graphic (including circle and square), and the appearance patent of Last Mouse Lost has also been preemptively registered, so the Push Pop Bubble toy has a high risk of infringement.

Fidget spinners were once a popular decompression product, and now, a pair of magnetic rings between fingers has attracted many buyers. The magnetic rings between fingers provide multiple strong magnetic rings that can be attracted and rotated with each other. People can freely combine and match them on their fingers to rotate and make various changes. These small finger movements can entertain people and relieve stress.

A search for "magnetic rings" on Amazon.com yields over 4,000 results. These products are from different brands and are mostly priced around $10, but most of them are desperate.

This week, some sellers of magnetic finger rings were sued for infringement. The plaintiff was FINGEARS LIMITED. It is understood that the brand has registered 2 trademarks in 28 categories and applied for related patents. Sellers who are selling this product need to avoid risks as soon as possible.

Fascia gun exploded, and all sellers' products were removed from shelves

In China, "massage guns to buy Moutai" is a recent hot word. Many netizens use fascia guns to increase their online shopping speed to buy Moutai, which makes people laugh and cry. Overseas, fascia guns are still popular massage products. In the past November and December, the search volume of fascia guns on Google skyrocketed, and the popularity reached the peak. Many sellers could not help but join the market. On Amazon, this high-priced product is priced at around US$100.

This week, fascia guns on sites such as Amazon and Japan began to suffer. A seller posted on a social platform that the fascia gun on the American site was hit by a failure and was complained of infringing on invention patents.

( Posted by the seller )

The seller said that he only had a small amount of inventory left and had stopped restocking, when something went wrong; fortunately, the sales account and money were not affected. One seller said that there were warnings about fascia gun infringement in the middle of the year, and another bystander was relieved: "I wanted to get into the trap in August, but was stopped by a big boss, and sure enough..."

It is understood that multiple appearance patents have been applied for fascia guns, many of which were submitted by Chinese sellers. If you want to sell such products, sellers should purchase patented products and sell them after obtaining authorization to avoid being sued for infringement.

In addition, the platform has also tightened its review of fascia guns.

An Amazon seller said that the fascia guns were removed from the shelves in Japan because they were classified as medical devices, and he didn't know whether other sites would follow suit. "The fascia guns are high-value products, and the losses once they are removed from the shelves are imaginable. The sellers' losses range from hundreds of thousands to tens of millions." The seller was very anxious.

Another seller said that because it is a massage correction product, the fascia gun category was removed from the shelves some time ago. Now many sellers are selling by themselves, and using FBA is more risky, and you can't be sure when the link will be removed from the shelves.

Plant light infringement, seller's 300,000 RMB frozen

Plant lights are relatively popular seasonal products. Since European and American countries also have summer and winter, many local consumers buy this product and use it in the winter when there is insufficient sunlight to promote the growth of vegetables or flowers, so this product has considerable orders.

Especially after some areas in Europe and the United States opened up the big M market, some people bought plant lights to grow big M to increase their economic income, and the demand for plant lights has risen sharply. Moreover, this product can be regarded as having a certain technical content. Some sellers classify it as an electronic product, so the overall value of the product is high.

According to data from cross-border e-commerce platforms, China's sales of agricultural supplies and tools have doubled year-on-year in the past three months. In France, where the epidemic is severe, the number of buyers of agricultural tractors has doubled compared to last year, and sales of plant lights have soared by 129%.

While the sales are hot, the plant light is also facing copyright infringement. Recently, a group of sellers claimed to be sued for selling this product. After the seller was sued, 300,000 yuan of funds in the account were frozen and 30,000 US dollars were claimed; some sellers' plant light links were deleted.

At present, some sellers in the industry have taken emergency shelter and removed their plant light products from the shelves. Sellers who have sold out have also decided not to add new ones. In addition to the big problem of infringement, products such as plant lights have the attributes of high value and hot sales, but they also face risks.

A seller who has sold plant lights said that because the products are prone to breakage after long-term use, many customers will initiate returns and refunds, and the rate of negative product reviews is relatively high. If quality control is not good, it is easy to cause large losses.

In addition, the plant lights themselves are large in size and heavy in weight, so the products are not suitable for air transportation. Shipping by sea will test the seller's stock quantity. If the stock is too small, it will not be enough to sell, and if the stock is too large, the seller can only clear the inventory with tears. Stocking is another test of the seller's cash flow.

High-yield products carry high risks, and after infringement, the links will be deleted, the funds will be frozen ...sellers can only bear the consequences silently.

NYAN CAT is infringing copyright, please remove it from the shelves as soon as possible

NYAN CAT is a cute kitten that appears in rainbow colors when flying in the sky, which is very beautiful. Therefore, it is sought after by many fans.

Recently, the game Nyon Cat NYAN CA is defending its rights, represented by the law firm NIXON PEABODY LLP. Currently, the pictures and words of the game Nyon Cat NYAN CA have been registered as trademarks. Sellers must be extra careful. Product pictures cannot contain Nyon Cat images, which is a major infringement area, and the title description cannot contain related words.

Currently, the game Rainbow Cat NYAN CAT has filed an infringement lawsuit, but has not yet started to freeze the seller's account. Please ask the relevant sellers to remove the product from the shelves as soon as possible to avoid losses.

Amazon US

Hot sale, infringement