What is Blue Apron? Blue Apron Review, Features

Founded in 2012, Blue Apron is a provider of home delivery services for fresh food. It automatically delivers all fresh ingredients for three meals a day to customers' homes every week according to recipes.

About Blue Apron

• Blue Apron launches carefully designed recipes every week based on seasonal changes . Users who purchase the recipes will receive all the ingredients and cooking methods needed to prepare the recipes.
• Blue Apron mainly sells its recipe plans and a full set of ingredients that go with them , but it doesn't do the chopping for you. Some users choose to let Blue Apron randomly recommend weekly recipes for them based on an algorithm, while some users prefer to choose their own weekly recipes . Generally , Blue Apron delivers to users once a week, but it can also reduce the frequency based on user requirements .
• Currently, Blue Apron has launched two main recipe plans. One is a plan for 2 people, where 2 to 3 recipes can be selected per week, and the standard price per person per meal is US$9.99. The other is a family plan for 4 people, where 2 to 4 recipes can be selected per week, and the standard price per person per meal is US$8.99.
  

How it works

1. Choose your meal

Blue Apron makes dinner fun. From gourmet favorites and health-conscious options to haute cuisine and more, there's always something on the menu.

2. Open your box

Blue Apron ensures the freshness of all ingredients and delivers them to customers' doorsteps in an insulated box.

3. Cook, create, enjoy

Follow Blue Apron's easy step-by-step recipes to learn new skills, try new flavors, and create delicious meals for your customers' families.

Advantages

• The advantages of Blue Apron can be attributed to high-quality ingredients, time savings, and low prices;
• In terms of ingredients, they are carefully matched by chefs and nutritionists, and for people living in the suburbs, these ingredients are generally difficult to purchase.
• Blue Apron has warehouses in Jersey, NJ, Richmond, Va., and Dallas and employs 1,400 people, including 120 in New York.

Vision

Change the entire process of food production, distribution and consumption to create a better food operation system.