With sales of more than 100 million per year, a new hit product emerges in the niche market!

Petting cats, dogs, birds ...More and more pets are entering the homes of modern people, and the drama of "raising oneself poorly and raising pets richly" is constantly being played out. Under this trend, the pet economy is experiencing a major boom and is gradually moving to the center of the world stage.

In the early years, there were many popular products in the pet market, including pet food, tableware, bedding and other essential products, entertainment products such as toys, and pet medicines and equipment in the medical field. In recent years, the pet product segment has also continued to produce hot-selling products, such as trendy brand clothing, DIY pet products, smart feeders, etc. Relying on niche categories, some sellers have also achieved explosive sales.

Annual sales exceed 100 million, niche pet products are popular

Spark Paws, a brand that specializes in French bulldog clothing , is one of them. According to data, the brand's annual revenue exceeded US$16 million (about RMB 110 million) last year and is very popular among consumers in many countries around the world.

According to public information, Spark Paws was founded in 2017 by Neo and Sarah. At present, the brand has developed into a leader in the field of pet clothing, and its influence has not only spread throughout the United States, but also expanded to the United Kingdom, Lithuania, Germany and other countries.

Spark Paws was founded out of a gap in the market. At the time, the founders had a French bulldog, and when they were buying clothing for their pet, they found that the designs of products on the market were generally similar, and the quality was uneven. Especially for French bulldogs, which have a unique body shape, inferior or non-breathable ordinary pet clothing can easily cause pets to suffer from skin diseases.

After they found that there were basically no clothing on the market that could meet the special needs of French bulldogs, they came up with the idea of ​​filling this market gap. In addition, French bulldogs are becoming more and more popular in the United States, so they decided to roll up their sleeves and get to work.

In 2017, Spark Paws was officially established. The brand avoided ordinary popular clothing and chose to focus on the French bulldog segment, dedicated to providing high-quality, well-fitting and fashionable pet clothing for this type of pets.

Because French bulldogs have thick necks, large skulls, short hair, and thin skin, the clothing design must not only take into account their special body shape, but also be more breathable and warm in terms of quality, so Spark Paws pays great attention to product design and quality. It measured the sizes of thousands of dogs in the early stage to ensure that the clothes fit well, and it also conducts rigorous testing on each piece of pet clothing before putting it on sale online.

Thanks to this, Spark Paws has attracted a large number of French bulldog owners, especially young pet lovers. One "poop shoveler" left a message saying that Spark Paws' clothes are particularly suitable for her French bulldog, directly turning it into a fashion darling.

To date, Spark Paws' product line is no longer limited to daily pet clothing. If you visit the official website, you can see that its products include waterproof jackets, lambskin jackets, and segmented pet clothing such as dog raincoats, pajamas, waterproof boots, hats, etc., supplies such as collars, dog leashes, blankets, mats, etc., and even parent-child outfits of the same style as human pets, basically meeting all the needs of "poop shovelers" for pet supplies.

Spark Paws not only works hard on products, but also pays great attention to marketing channels. According to data from similarweb, the traffic to SparkPaws' official website comes from direct visits, natural searches, social media, and paid searches, of which social media accounts for nearly 10%.

It is understood that the brand's main platforms include Facebook, TikTok, Instagram, etc. As of now, the number of Instagram followers has reached more than 400,000, and the number of followers of the TikTok official account is close to 170,000. On social media platforms, the videos shared by the brand are mainly about dogs wearing clothes in different states indoors and outdoors, and also show a variety of parent-child clothing for pets and holiday limited sets.

In addition, Spark Paws has also cooperated with many pet experts, including different positioning such as display and family life, attracting the attention and purchase of a large number of dog lovers.

Thanks to its precise market positioning and all-round social media marketing, Spark Paws has grown rapidly in just a few years since its establishment. Last year, it achieved a revenue of more than 100 million yuan and successfully established a reputation in the French bulldog clothing market in Europe and the United States.

Pet supplies are in high demand in many markets around the world

In the pet supplies segment, in addition to the trendy clothing brand Spark Paws, there are also pet car seats, smart feeders, three-in-one pet outdoor water cups, and DIY pet handicrafts such as pet name tags and portable pet toilets, etc.

Taking DIY pet handicrafts as an example, a video of making pet name tags on TikTok unexpectedly became popular recently, with about 5 million views and over 160,000 likes. Similar to this is the DIY pet toilet.

The explosive popularity of a series of niche pet categories just proves that the scale of the global pet market, especially the pet products market, is exploding.

Driven by the trend of pets entering millions of households, the global pet market has been soaring. According to data, the global pet market was worth $320 billion (about RMB 2 trillion) last year and will grow to $500 billion (about RMB 3.6 trillion) by 2030. The global pet products market reached $22.275 billion (about RMB 162.59 billion) and will grow to $35.32 billion (about RMB 257.85 billion) by 2030.

Therefore, some people say that there are hundreds of billions of business secrets hidden behind the "furry kids".

Data shows that among the pet markets of many countries around the world, the United States has performed the best, especially in North America. In 2024, its pet market size will reach US$118.7 billion (approximately RMB 867.9 billion), with a compound annual growth rate of 3.2%. Harris Poll's research shows that in the United States, 82% of pet owners think that pets are like their own children, and the average annual cost of spending on pets is US$4,366. Some people in the industry pointed out that it is precisely because Americans are willing to spend money on their "furry children" that the market size is so huge.

It is worth mentioning that the pet market in Southeast Asia has been called the "new blue ocean" in the past two years. According to data from the global survey website Rakuten Insight, the pet ownership rate in Southeast Asia exceeds 50%. In addition, the two countries with the fastest growth in pet ownership in the world last year were both from Southeast Asia, with Indonesia growing at 46% and the Philippines growing at 32.1%.

Recently, data also showed that the Philippine pet products market has exploded, with its scale exceeding US$100 million and a compound annual growth rate of 19.6%. In addition, its pet food market and pet care market have also brought many opportunities to cross-border sellers.

At the same time, the pet market in Europe cannot be ignored. There are about 350 million pets in the region, and the household pet penetration rate is about 50%. Among them, the number of pets in the United Kingdom, France, Italy, Austria, the Netherlands and other countries is the largest. In addition, the scale of the pet market in Asia, Latin America, the Middle East and Africa is also expanding.

It is foreseeable that the continued growth of the global pet market will inevitably lead to a surge in demand for pet products. In this trend, new opportunities will continue to emerge in the pet-related niches, which will undoubtedly provide more options for cross-border sellers to go overseas.