Sold a month's worth of goods in two hours! Merchants: AliExpress' Double 11 sales are too fierce

"The first day's orders exploded", "It's great to see a 5-fold increase", "The conversion rate is super fast", "Luckily I prepared the warehouse in advance, otherwise I would be too busy"...

On November 11, AliExpress’s overseas Double 11 sales officially started. Soon, cross-border merchants started posting their orders on social platforms. “Explosive orders”, “very fierce”, “doubled” , “very busy restocking” became the hot words on the first day of AliExpress’ Double 11 sales .

Before this year's Double 11, AliExpress made it clear that the cross-border "POP + full trusteeship" dual-track driving model, and the local "overseas trusteeship" model , allows different types of merchants to find a clear direction for development. At the same time, this year is also the first time that AliExpress's "10 billion subsidies for brands going overseas" has participated in Double 11, and the enthusiasm of Chinese brand merchants is unprecedentedly high.

A series of policies to optimize the business environment also reassured merchants before Double 11. They proactively intercepted and managed the "refund only" and free-for-all policies that plagued merchants, simplified the return process, and significantly reduced merchants' after-sales costs, allowing merchants to prepare for Double 11 with peace of mind.

(AliExpress merchants have posted their sales results for Double 11)

Overseas Double 11 sales started, and POP merchants saw significant growth

Many POP merchants clearly felt the increase in traffic during this Double 11. " We shipped 16 boxes of goods on the first day of Double 11, and the number of orders will not be bad in the future!" Jack is a merchant in the cycling category on AliExpress. He said that this year's Double 11 sales were good , whether it was preparing goods in advance for overseas warehouses or shipping domestically , " the overall growth was very fast! "

(AliExpress POP merchants are busy with Double 11 delivery)

" Compared to normal sales, I estimate that the sales on the first day of Double 11 have increased by at least 30 times , which is too exaggerated. " Speaking of this Double 11 , another POP merchant Leo sighed . He is a POP merchant who has been growing with AliExpress . He mainly sells men's watches with medium and high customer unit prices . He also developed new products exclusively for Double 11. Thousands of orders were sold on the first day, and the inventory originally prepared for the whole month of November was sold out directly. " The factory has already increased production, and we have to rush to get the goods out even if it means smoking! "

Sales in two hours exceeded the entire month , and all managed merchants urgently replenished their stocks

With the support of warehouse distribution rights , super explosion days , and the preferential benefits of accelerating sales on Double 11, all-managed merchants felt the explosion of traffic as soon as they started selling . A cycling equipment company from Shenzhen had sales of more than a month's total in less than two hours after the Double 11 sales started , far exceeding expectations. Now the merchant is urgently taking inventory and replenishing stocks.

"Thanks to this Double 11, all the inventory of 30,000 to 40,000 items has been cleared out!" Leann, the head of a Ningbo company that sells sports equipment, said : AliExpress's November promotion not only sold out the seasonal inventory, but also required additional replenishment. Now everyone is working overtime and shipping goods in full swing.

"The Korean and European markets are the fastest growing. Our thermal gloves and ski gloves sell best in winter. Especially during the Double 11 shopping festival, there are many wholesale users. Today, one person came and bought 3,000 pairs of our gloves in one go."

Leann revealed that the company's sales of gloves on AliExpress this year will exceed 500,000 pairs. "After the dual-track drive of AliExpress, full custody is now our company's main battlefield. This year we are very confident that no matter how much inventory is stored in the warehouse, we can sell it!"

(Double 11 not only helped merchants clear their inventory , but also replenished their stock )

Hitting the right spot for overseas hosting, billions of subsidies drive the boom

"This year, sales in the European market have increased 20 times compared to usual, with thousands of gaming devices sold on the first day alone . "

Owen, who joined AliExpress in 2016 , has experience in local operations in Europe . After AliExpress launched its overseas hosting business this year, they immediately seized this opportunity.

" Joining overseas hosting saves our store inquiry time and increases product exposure. In addition, for the game products we sell, consumers pay more attention to logistics speed. Overseas hosting helps us solve this pain point. "

Before Double 11, their team prepared several million dollars worth of goods, which were basically sold out after two days of sales . "We thought there would be a huge increase in orders, but not this much. Moreover, after we participated in the 10 billion subsidy, the promotion enthusiasm given by the platform was 50 times that of our own investment !"

“All three stores have exceeded 10,000 US dollars, but their rankings have dropped . Is everyone flooded with orders? ” A cross-border merchant lamented on social media: AliExpress is still very strong on Double 11 .

This seems to be the consensus of AliExpress merchants this year. After the platform clarified the category solutions before Double 11, no matter whether they are big or small sellers, brand merchants or ordinary merchants, they all found their own position and felt the joy of explosive sales during this Double 11.

This year, AliExpress's Double 11 shopping event will be officially on sale for 8 days from November 11 to November 18, followed by Black Friday, which will be officially on sale for 12 days from November 22 to December 3. According to previous media reports, AliExpress doubled its investment in overseas markets for Double 11 this year , and officially announced the famous movie star Jaime Lorente as the new spokesperson in Spain to help boost the Double 11 shopping event.

AliExpress

Double 11