After the opening of the Olympics, Paris was "taken over" by Alibaba International Station!

When the Olympics opened, global audiences arrived in Paris and saw advertisements for Alibaba International Station as soon as they got off the plane; when they took the subway, they still saw the signs of Alibaba International Station; when they watched the opening ceremony, Tony Parker, the spokesperson of Alibaba International Station, was the second torchbearer; not to mention that all the daily necessities they carried were products exported by Chinese merchants on Alibaba International Station!

"It feels like Paris is 'taken over' by Alibaba International Station!" said an Alibaba International Station merchant who went to Paris, France for business and to watch the Olympics.

Photo: Advertisements for Alibaba International Station appear in French subway stations

Photo: Alibaba International Station ’s advertisements have covered the entire Charles de Gaulle Airport in Paris, France

As a top partner of the Olympics, Alibaba International Station's overseas investment has been fully rolled out with the help of the Paris Olympics. In fact, since the beginning of July, Alibaba International Station's advertisements have been all over Paris airports, subways, and streets.

Then on July 9, Alibaba International Station officially announced that Tony Parker, the French basketball superstar who has won four NBA championships , will become the brand spokesperson. Tony Parker will use his influence in the global market and business community to promote Alibaba International Station.

Photo: Tony Parker, the spokesperson for Alibaba International Station, appeared at the opening ceremony of the Paris Olympics as the second- last torchbearer

At the same time, Alibaba International Station’s Olympic special promotion was also launched simultaneously, leveraging the Olympic Games to quickly open up overseas markets for Chinese merchants.

In fact, the results of Alibaba International Station's investment were already evident before the opening of the Olympics. Data as of July 23 showed that before the Olympics even started, Chinese merchants on Alibaba International Station had already earned more than 7 billion yuan.

Figure: Screenshot of the Olympic promotion page on Alibaba International Station

Not only directly related industries such as sportswear, but also emerging industries on Alibaba International Station such as artificial turf and sports flooring are growing rapidly on the eve of the Olympics. Orders sold to France alone have increased by 139.58 % year-on-year .

Facing the Olympic fever, merchants on Alibaba International Station are very excited. For example, Guangzhou Xili Company, which is engaged in sportswear, said that the traffic of their store on Alibaba International Station has increased by 30 %-50% recently . Now, the number of overseas buyers who negotiate cooperation through Alibaba International Station has reached nearly 7,000 per month , and even reached 8,000 in July when the Olympic Games were about to open .

Photo: An Alibaba International Station merchant who has landed in Paris told his account manager : Paris is taken care of by the International Station !

As a top sports IP , the influence of the Olympics is self-evident. According to reports, more than 1 billion viewers around the world watched the opening ceremony of the Paris Olympics. During the entire competition, the overall attention paid to the Paris Olympics is expected to reach a new high. If Chinese merchants want to take advantage of this "huge wealth", the most direct and convenient choice is to use Alibaba International Station, the first overseas platform.

Alibaba International Station

Paris

Olympic Games