What is Outlet Deals? Outlet Deals Review, Features

Outlet Deals is a free clearance promotion launched by the US FBA team for redundant inventory ASINs, that is, a clearance promotion for some products that are about to be removed from the shelves. Consumers can find this activity behind Today's Deals on the Amazon front desk.

Event Time

About 3 weeks .

price

Since this activity is aimed at redundant inventory, the price of the product after participating in the promotion will be 30% off based on the average selling price of the past 30 days.

advantage

1. Flash sales last longer and can last for three weeks.

2. The promotion is more powerful and can attract more customers' attention.

3. You can get more traffic than usual and increase sales.

4. It can effectively reduce inventory, reduce inventory backlog and storage fees.

shortcoming

1. ASIN must meet the slow-moving requirements.

2. ASIN needs to use Amazon Logistics.

3. ASIN does not belong to categories such as clothing, shoes, jewelry, and watches.

The difference between Outlet Deals and LD and BD

1. Different registration methods

Outlet Deals has always been an invitation-only program. Generally speaking, sellers can only submit an application form after receiving an invitation email from Amazon. However, the success rate of the application is not 100%. After registration, the Amazon team will screen the sellers who submitted the application and finally determine the ASINs that will participate in the promotion. In addition, like Best Deal, you can register through the investment manager.

2. Different activity durations

The promotion period of Outlet Deals is longer than that of LD and BD, and can last for 3 weeks.

LD is only 4-6 hours, while BD is 14 days.

3. Different pricing rules

Outlet Deal is 30% OFF the lowest price within 30 days, LD is 20% OFF within 30 days, and BD is 15% OFF within 30 days.

4. Different flash sales fees

LD promotions are charged, at $150 per listing in the United States, while BD is free. As for the charges for Outlet Deals, there is little information online and not many people know about it, so the charges have not been found yet.

The differences between Outlet Deals and LD and BD are as follows:

How to participate in Outlet Deal

Outlet Deal requires a system invitation to submit, and this is what it looks like when you receive an invitation.

Important : Be sure to set your email address to the whitelist, otherwise you won’t even know if you missed an invitation.

Email : [email protected] .

Requirements for submission:

The lowest price within 30 days is 30% off, and anyone who is invited can usually get in.

Notes for submission:

1. The title cannot exceed 60 words.

2. The price cannot be higher than the suggested price.

FAQ

Q: Can I increase the price during an Outlet Deal?

A: No.

Q: Can I withdraw from the Outlet Deal midway?

A: Yes, just contact us via email.

Q: Is there any charge for Outlet Deal?

A: Free.

Q: Why is my deal not on the Outlet Deal page?

A: Price issues/image issues may result in removal.

Q: Is Outlet Deals a new feature?

A: In fact, Outlet Deals is not a new feature. This feature has been tested since 2002. The reason why this feature is not well known to sellers is that there is no entrance to it in the Amazon backend, so it is difficult for sellers to find the existence of this feature. Secondly, it is difficult to sign up, and it is difficult to sign up successfully even if you are invited.

Q: Is it necessary to use Outlet Deals to clear inventory?

A: Since Outlet Deals appeared on the forum, many friends have tried every possible way to participate. I would like to remind everyone not to blindly follow the trend. The effect of this promotion is not as good as everyone imagines. No matter what kind of flash sale, it is not that you can get good results just by participating. There are more ways to deal with unsaleable products than just participating in Outlet Deals. Sellers can use off-site promotions or directly remove the products to a third-party warehouse for relabeling. In short, try to minimize the loss of unsaleable products!