Super difficult video verification is here! A large number of sellers are facing the scanning number

This year, Amazon video verification has come in waves ...

A new round of video verification has arrived, and a large number of sellers have been affected. During this video verification process, some sellers faced increased difficulty. The sellers helplessly said that even if the operator was present, some questions could not be answered. Currently, many sellers have failed the verification, and what is more frightening is that other sites will also be affected!

Which sellers are most likely to be scanned? What questions will Amazon ask during video verification? What are the tips for passing verification?

Video verification continues! Many sellers are tortured by "super high difficulty"

Recently, a large number of sellers have received verification notifications. Perhaps there are too many sellers who need verification. Many sellers have not received a response to their scheduled video appointments. If the latest time is exceeded, they can only make a new appointment. The waiting process is undoubtedly painful. Every time Amazon sends a group video verification, the selected sellers are basically anxious, and the sellers who are not selected are anxious while waiting. The lethality of video verification can be seen.

In the recent wave of video verification, terms such as enhanced video verification and supply chain video verification have frequently appeared. According to Amazon, enhanced video verification refers to an enhanced security measure where sellers must complete additional identity verification reviews; supply chain video verification refers to the platform's need to verify the seller's identity and supply chain authenticity-related information.

Many sellers have just completed the Consumer Notification Act review, but have been told one after another that they need to continue certification, and the difficulty is almost higher each time, so they feel powerless.

"I was asked nearly 40 questions, it took more than 40 minutes, and there was supply chain video verification. In simple terms, it can be called a closing store interview," said someone who had experienced it.

According to several sellers who have been affected, supply chain video verification can be said to be the most difficult type of video audit at present. The auditors’ questions are not only numerous but also very detailed. As we all know, video verification questions generally include basic store registration information, credit card issues, store operation issues such as advertising, product and supplier information, brand-related issues, logistics-related information, etc. Most of the questions involved are in the question bank, but the actual questions are more detailed. Usually, auditors will ask some extended questions based on the seller’s answers. For example, when asking logistics-related questions, questions such as "What is the full name of the freight forwarder, what is the usual contact information, and what are the freight forwarder's contracts, invoices, customs clearance materials, and customs declaration materials" will all be involved, and the seller will also be asked to produce relevant chat records or communication records to verify the authenticity of the answers.

On the other hand, during the video verification process, the auditors will basically call up the basic information of the seller's store and ask questions. They will keep an eye on the legal person throughout the video to observe whether the legal person's micro-expressions are natural. It is understood that the legal person's micro-expressions are inseparable from the video verification results. If the legal person is visibly nervous, frequently gets stuck when answering questions, or looks around, he will be further questioned about the authenticity of his identity and whether there are other people around to assist, which is very stressful.

At present, many sellers have said that their video verification failed and their accounts were suspended. Some sellers’ videos failed because of their unsmooth answers!

One of the parties involved said, "We have wasted a lot of time on video verification this year. Several accounts have been failed. Now the company's main account has also been selected by the platform. If the verification fails by then, it means heavy losses for the company." Coincidentally, another solo seller also said that he has two or three accounts and one of them was also failed. The peak season is coming soon. Now he is often worried that there will be audit problems in the future, which will delay peak season sales. Otherwise, he will not make any money this year.

Which sellers are most likely to be scammed? Experienced sellers summarize tips for passing video verification

According to sellers’ feedback, if an account on one site fails verification and is shut down, accounts on other sites will also be implicated.

One of the sellers was nervous during the first video verification and answered many questions incorrectly , which led to the suspension . Half a month later, the European site with the same set of information was also closed.

Another seller also had his account closed due to incorrect answers to questions, but the time interval between the two accounts was longer. The Canadian account was closed in May and the US account was also closed in August.

 
According to insiders, sellers in the following situations are key verification targets for the platform: 1. The company of the purchased account is abnormal; 2. The sensitive information such as the payment account is updated and the identity needs to be re-verified; 3. The store operation address does not match the business license address; 4. The store credit card and the company legal person are inconsistent; 5. The legal person of the newly registered account company is too old and the company has been registered for a short time; 6. The account is logged in from a different place (for example, the store shows that it is registered as a US company, and the operation address is shown in China). In addition to the newly registered stores in the past year , which are very easy to trigger video authentication , some very old stores are not immune.

Many sellers are concerned about one question: how long does it usually take to know the verification result after the video verification? According to feedback from those who have experienced it, some people received a success email on the third day, while others learned the verification result about 10 days later. There is only one chance for video review, and it is very difficult. Hanging the store means that the seller loses sales opportunities. It is understood that many sellers want to find the investment manager to apply for a second video verification opportunity, or seek help from the service provider, but it is of no avail.

This requires sellers to cherish the verification opportunity, make adequate preparations before the verification, and try their best to perform perfectly during the verification process. According to the experience of those who have been there, the questions asked at 11-12 noon or around 4-6 pm are relatively simple; many questions are repeated, which requires sellers to answer truthfully, otherwise they will dig a hole for themselves; if you encounter questions that you cannot answer, you cannot answer randomly, you can say "I am not sure at the moment, I will reply by email or other means after verification later"; answering questions fluently and with natural expressions are plus points, and reading directly from the prepared script is easy to be seen through at a glance, reducing the success rate...

Industry insiders believe that the increasing frequency of Amazon video verification actually means that the platform is increasing its efforts to screen sellers. Now that Amazon is entering a mature stage and the number of sellers on the platform is approaching saturation, the intensity of the review of sellers will only increase; at the same time, Amazon is also using video verification to reduce the possibility of many illegal operations. It is foreseeable that sellers who really have resources, strength and professionalism will become more and more popular in the future.