Take advantage of this wave of dividends! Europeans and Americans are crazy about shoes and boots

As the epidemic situation improves, many regions have gradually announced the lifting of the blockade recently . The hard-won opportunity to go out has made the "outdoor economy" hot again, and with the arrival of summer, consumers' demand for outdoor products has also increased . Previously, the UK lifted the blockade, and with it, the sales of outdoor terrace heaters in the UK soared .

According to foreign media reports , due to the lifting of the epidemic blockade and the change of seasons, Europe and the United States will set off a long-awaited outdoor sports boom, the demand for related products will soar , and the outdoor demand will rebound significantly . Recently, in Spain, the search volume for outdoor sports shoes and boots has soared, bringing a new round of consumer business opportunities for local e-commerce online shopping .

Studies have shown that Europeans and Americans prefer shoes to boots for outdoor activities . Although boots can protect ankles , resist water, punctures and scratches , shoes are relatively light and comfortable, which is more popular among European and American consumers.

According to the survey data of market research organization CMDsport , the average monthly search volume of "hiking shoes" in Spain is 2,950 times; "hiking boots" is 1,600 times; "mountaineering boots" is 1,150 times; "hiking boots" is 850 times; "hiking shoes" is 400 times. Obviously , in Spain, the demand for "hiking shoes and boots" is greater than the demand for other outdoor footwear, and the demand for "footwear" is greater than that for "boots" .

According to the analysis criteria of gender stratification , women are the main consumers of outdoor shoes and boots . "Women's hiking shoes" is currently the most popular category in the field of outdoor shoes in Spain , with an average monthly search volume of 5,850 times, "Men's hiking shoes" has a search volume of about 5,300 times, and "Women's hiking boots" has a slightly higher search volume than men . In comparison with the "hiking shoes" category, the average monthly search volume of "Women's hiking shoes" is 300 times, while "Men's hiking shoes" is only 250 times.

In terms of search channels for outdoor footwear products, Amazon ranks fifth in Spain , but as Amazon continues to expand in Spain, it has become one of the e-commerce websites frequently purchased by many Spanish consumers, especially female consumers.

Fashion products have always been regarded as one of the fastest growing profit categories. As a member of the fashion category, the overseas footwear market sales reached US $ 467.807 billion in 2021. Some studies predict that this market will continue to grow at a rate of 4.83% per year .

A survey by CivicScience Trend Tracker shows that in 2021, as many as 48% of American respondents said they did more outdoor activities such as walking and hiking than before the epidemic . As the blockade is gradually lifted, sales of outdoor sports shoes and boots in the United States are growing rapidly at a double-digit rate. During this period, sales of women's walking shoes are almost twice that of men.

Due to their lightness and comfort, outdoor sports shoes are being incorporated into daily life by consumers, rather than just worn for specific outdoor activities. According to the latest data report from NPD , in 2023, the revenue growth of global performance footwear and outdoor footwear will exceed the growth of the overall footwear market .

For sellers of outdoor products, European and American countries, as countries with a large outdoor sports enthusiast population, are markets that must be seized. As the pandemic has revived outdoor activities, it is expected that sales of related categories will also soar.

Europe and America

Outdoor shoes and boots