Hard to get one! More than 1 million people flocked to the Olympic Tmall official flagship store to buy Bing Dwen Dwen's merchandise

Who can resist the charm of Bing Dwen Dwen ? "One second it showed that there was still stock , and the next second it said it was sold out . " After the Beijing Winter Olympics mascot Bing Dwen Dwen became a hot topic , Ms. Zhang from Hangzhou immediately opened Taobao to search for related products .

The reporter learned that thanks to the "sales promotion" power of the Winter Olympics, more than one million people have flocked to the Olympic Tmall official flagship store in the past two days to buy "Dream Love Dun". The reporter learned that after the opening of the Winter Olympics, a number of Olympic peripherals will be launched on Tmall one after another.

The excitement of the Winter Olympics is never limited to the stadium. On the eve of the opening of the Beijing Winter Olympics, the mascot "Bing Dwen Dwen" won the hearts of athletes and netizens around the world with its cute appearance. A Japanese reporter bought six Bing Dwen Dwen commemorative badges and hid them in his clothes, which caused ridicule from netizens; Czech figure skater Natalie Taschlerova posted a vlog before going to bed, showing "The First Night with My Panda"... On Weibo, Bing Dwen Dwen dominated the hot search list, and Taobao was "hard to find one".

This is not the first time that Bing Dwen Dwen has become an "Internet celebrity". During last year's Double 11, badges of previous Winter Olympics, Bing Dwen Dwen figurines, and Beijing Winter Olympics licensed flag-designed down jackets triggered "wild consumption" among young people. The Olympic Tmall official flagship store became the most popular cultural and creative store during Double 11.

It is reported that in 2018, the world's first official Olympic flagship store was launched on Tmall. For the modern Olympic Games with a history of 100 years, this is a major innovation: Olympic merchandise can be sold without a cycle. Chinese consumers can buy the full range of Olympic peripherals with a history spanning 100 years at the first time.

On January 25, the Beijing Winter Olympics Organizing Committee used the Olympic official flagship store to create an innovative "Cloud Superstore" on Tmall. While playing interactive games, consumers can also gain knowledge about the Winter Olympics and ice and snow sports. In addition, the "Cloud Superstore" has also launched a special Winter Olympics licensed product customization function, where consumers can customize their own Winter Olympics sweatshirts and canvas bags. It is reported that the Beijing Winter Olympics has designed and developed more than 5,000 licensed products in 16 categories.

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