Alibaba's globalization is steadily advancing, and Lazada's quarterly orders continue to achieve triple-digit year-on-year growth

On February 2, Alibaba released its third-quarter financial report for fiscal year 2021. Data showed that as of December 31, 2020, Lazada, Alibaba's flagship e-commerce platform in Southeast Asia, once again achieved triple-digit year-on-year growth in quarterly orders.

Benefiting from Alibaba's globalization strategy and the development of Southeast Asia's digital economy in recent years, Lazada has maintained a strong and sustained growth trend in the number of buyers and sellers, achieving triple-digit year-on-year growth for three consecutive quarters in fiscal 2021 , demonstrating Lazada's competitive advantage in Southeast Asia.

At present, a new round of COVID-19 epidemic is still ongoing, which objectively accelerates the pace of online consumption transformation in Southeast Asia. In the just-concluded Double 12 and Double 11 promotions, more than 400,000 brands and sellers participated on the Lazada platform . On Double 11 , Lazada achieved sales of 11 million US dollars in just 100 seconds , and more than 8,000 small and medium-sized merchants had sales of more than 10,000 US dollars , which doubled compared with last year's Double 11. Many data have set new records for Southeast Asian e-commerce promotions.

( Lazada automated sorting system)

In the earnings call , Alibaba Group Chairman and CEO Zhang Yong said that in terms of globalization, in overseas local e-commerce markets represented by Southeast Asia, Lazada's user scale and order volume are growing rapidly. After completing Lazada's model upgrade and efficiency improvement in a few years, we are confident that we can achieve high-efficiency investment. The Southeast Asian market is experiencing explosive growth, and in the future, we will aim to increase market share and user mindset and firmly invest in long-term opportunities.

Since 2019 , Lazada has continued to promote the local "entertainment consumption" (Shoppertainment) strategy, and has effectively improved the activity of platform users and merchants through social operations such as live broadcasts and games. Data shows that during the Double 11 period last year , consumers spent more than 70 million minutes on Lazada's built-in games LazGames, and user stickiness increased by more than 3.5 times ; Lazada's live broadcast service LazLive had more than 11 million views on November 11 alone , and the total transaction volume increased by 380% year-on-year .

In terms of serving cross-border merchants, Lazada has increasingly demonstrated its leading platform advantages and has become one of the preferred e-commerce platforms for many Chinese cross-border merchants to go global in Southeast Asia. This year, in order to help Chinese cross-border merchants on the Lazada platform celebrate the Spring Festival with peace of mind, Lazada launched the "Spring Festival Non-Closing Project" for the first time in early February. Cross-border merchants enjoy 60 days of free rent for central warehouse shipments and provide exclusive traffic support during the Spring Festival.

During the Spring Festival, cross-border merchants can prepare goods in advance at the Chinese central warehouse , and the goods can be shipped out within 24 hours after Southeast Asian buyers place an order , eliminating the merchants' delivery time to the warehouse, greatly shortening the order fulfillment time, and effectively improving Lazada's cross-border products. The service mentality of certainty on the Southeast Asian consumer side.

Currently, Lazada has more than 80 million active consumers in six Southeast Asian countries, including Indonesia , Malaysia , the Philippines, Singapore, Thailand and Vietnam, and has a logistics and payment network with obvious competitive advantages in the region . Through the creation of activities such as Double 11 , Double 12 , and 99 promotions, Lazada has become a part of the daily life of consumers in Southeast Asia , which not only benefits Southeast Asian brands, merchants and consumers, but also effectively promotes the overall improvement of the digital economy level in Southeast Asia.

Alibaba

Lazada