The popularity of online shopping has led to explosive growth in the e-commerce industry, and the direct-to-consumer (D2C) model has become increasingly popular. American e-commerce company SamCart is taking advantage of this and recently received $10 million in first-round financing.
SamCart benefits from the booming D2C model
As e-commerce grew rapidly in 2020, the D2C model, which aims to bring brands and consumers closer together, is also booming. According to eMarketer, D2C e-commerce sales grew nearly sixfold in 2020, exceeding $18 billion.
D2C brands are brands that mainly use the D2C model. The rise of D2C brands lies in their innovation capabilities, product quality, and the close relationship between consumers and brands. According to a survey, about 40% of American Internet users said that 40% of their household goods were purchased through D2C companies. This means that even if D2C brands only target young consumers, they are still developing rapidly. SamCart in the United States is such an e-commerce platform designed specifically for brands to directly face consumers. It increases revenue by focusing on expanding areas, focusing on membership, e-commerce, data and customer service. This model eliminates many intermediaries, allowing consumers to purchase directly online and enjoy home delivery services.
There are many types of products sold on SamCart, ranging from 3C products to household products. Moreover, SamCart provides sellers with a simple way to create a website. For only $ 39 per month , sellers can display their products and convert visitors into customers without too much marketing, making online sales easier.
Seize the opportunity to promote development through financing
Brian Moran, founder of SamCart, said: "The past year has completely changed the way people shop and the way they interact online has changed dramatically. Shoppers are expanding the types of products they purchase online, and there is no better time than now to take an omnichannel, product-first approach to selling directly to consumers."
The company said it now has more than 14,000 customers and sales have exceeded $1 billion. The financing will be used mainly to expand the team and move forward in the e-commerce wave.
TTV Capital, which provided funding , also believes: "SamCart's business model has great potential to continue to grow rapidly in 2021 and attract a new wave of online shoppers. We are very pleased to support SamCart and help it strive to expand its business scope and attract more sellers."
By changing the relationship between brands and consumers, SamCart has shaken up the retail industry with a new business model. Born online and extremely focused on customer experience , SamCart will be favored by more consumers with this more down-to-earth D2C model . SamCart Financing D2C |
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